I help companies bring products to life through systems thinking, storytelling and care for the design craft. My work is shaped by curiosity about human behaviour, a deep respect for the people I design for, and a belief that understanding people is the hardest and most important part of the job.
The path that got me here
A few years of building real products, working with great teams, and learning something new at every place I've been.
Download CVSr. Product Designer, Welltech
Leading design for growth across health & wellness products. Currently spearheading an AI-first redesign of internal marketing tooling, making it easier to assemble and ship onboarding experiences faster.
2025 – now • Madrid
Selected work
AI agent that designs onboarding funnels for fitness and wellness apps
Led the design of an AI orchestration system that generates, personalises, and tests onboarding funnel screens with human curation — replacing a slow, manual process.
I'm still building this case study, but here are some details:
- An AI agent that speeds up funnel building with human curation
- Generates personalised onboarding screens per user
- Automates A/B variant creation at scale
- Prototyped end-to-end with Claude Code
The person behind the work
Hey, I'm Arthur! A designer who takes the work seriously but tries not to take himself too seriously.
I'm driven by curiosity, good conversations and happiest when learning something new.
Outside working hours, I like to spin records, read fiction, exercise, drink coffee, sourdough baking, and having a good time with my wife and friends.
Good vibes
Cat dad of one
Brazilian
Based in Madrid
Just average in multiple sports
Keeping a sourdough starter alive
Music genre explorerGood work starts with a good conversation.
Open to the right opportunity. Get in touch if you have a nice project in the pipeline.
arthurbfcarvalho@gmail.com